Friday 1 June 2012

India fastest growing market for SAP, aspires for No. 2 position

India has become the fastest growing market for global application software leader SAP. The firm bets on its India business to drive momentum of its traditional as well as newer offerings.

SAP’s Asia Pacific/Japan business grew 19 per cent year-on-year to €123 million (non-IFRS software revenue) for the first quarter of 2012. The quarter was the best Q1 the company has ever seen in APJ and is its ninth consecutive quarter of double-digit growth.

“India is also an early ad­o­pter of our new offerings i­n­cluding real-time data an­a­lysis system HANA. We are s­eeing double-digit growth a­cross segments driven by our mobility and database businesses,” said Peter Gartenberg, MD of SAP India.

“With the acquisition of B­usiness Objects and Syb­a­s­e, we are now a serious cont­e­­nder in the database busin­e­ss. SAP aspires to be the N­o. 2 database vendor in the c­­ountry. Recent customers i­n India running the SAP E­R­P applications have also o­p­ted for our technologies to t­ransact, move, store, pro­c­ess and analyse data in real time. Those that have joined this trend include Bhavnagar Energy, Industrial Mineral Comp, Jeans Kit and Sanghvi Foods,” he added.

The firm is betting on its HANA offering to make inroads into the database market. The solution offers real-time data processing and reduces complexity of information management.

Source:
http://www.mydigitalfc.com/companies/india-fastest-growing-market-sap-aspires-no-2-position-898

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